Big News for Catalog Mailers - What you Need to Know

Unlock a 10% Discount with the USPS Catalog Insights Promotion

June 2, 2025

Key Details of the Catalog Insights Promotion

• Promotion Period: July 15, 2025, through December 31, 2025.
• Discount Offered: A 10% discount on eligible Marketing Mail flats that meet the USPS's catalog criteria.
• Eligibility Requirements:
  • • Mail pieces must be USPS Marketing Mail flats that meet the USPS's definition of a catalog.
    • Each catalog must be at least 8 pages long.
    • The catalog must mainly consist of product entries along with their prices.
    • Submit mail pieces electronically using eDoc submission methods.
    • Mailers must register for the promotion through the Business Customer Gateway.
    • Registration Period: Begins on June 15, 2025, and continues through the end of the promotion period.

  Understanding the Catalog Definition

  To qualify for the promotion, mailpieces must adhere to the USPS's definition of a catalog:

  • Content: The catalog should primarily consist of a listing of products or services offered for sale. Accompany each item with a description and price.
  • Format: The catalog must be a bound, multi-page document, with a minimum of 8 pages.
  • Purpose: The primary purpose of the catalog should be to generate sales by encouraging recipients to place orders.

  Steps to Participate

1. Review Eligibility: Ensure your mail pieces meet the catalog criteria outlined above.
   
   
2. Register for the Promotion
   • Access the Business Customer Gateway.
   • Navigate to the "Incentive Programs" section.
   • Select the "Catalog Insights Promotion" and complete the registration process.
     
     
3. Prepare Your Mailpieces:
   • Design your catalogs to meet the USPS's specifications for marketing mail catalogs.
   • Ensure that each catalog is at least 8 pages and primarily features product listings with prices.
4. Submit Mailpieces Electronically:
   • Use eDoc submission methods to present your mailings.
   • Ensure that all documentation is accurate and complete to qualify for the discount.
     
     

Benefits of Participating

• Cost Savings: Take advantage of a substantial 10% discount on qualifying mailings and reduce your overall marketing expenses.
• Enhanced Engagement: Well-designed catalogs can capture the attention of recipients, lead to increased sales, and customer loyalty.
• Support for Physical Mail: This promotion underscores the USPS's commitment to supporting physical mail as a valuable marketing channel.

Need Assistance?

At BlueCrest, our commitment lies in aiding catalog mailers to effectively navigate postal promotions and enhance mailings for optimal results. Our skilled team is ready to help you ensure your catalogs comply with all United States Postal Service standards, from design through to submission.

Contact us today to learn how we can support your participation in the Catalog Insights Promotion and help you achieve your marketing goals.