direct mail communications

Direct Mail / Communications
Marketing Communications Mailings

Direct mail marketing communications

In today's digital age, consumers are constantly bombarded with marketing emails and other electronic noise, often leading them to hit the dreaded unsubscribe button without even reading the content. As a result, direct mail is making a comeback as a successful marketing strategy. To ensure success, however, efficient automation, postal optimization, and tracking of physical mail are crucial factors.

With BlueCrest technology, the print communications workflow for direct mail can be simplified, making it more cost-effective and efficient than ever before.


Direct mail marketing communications advantages:

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According to USPS reports, direct mail is gaining in popularity with younger consumers.

  • 72% of Gen Z say they look forward to receiving postal mail.
  • 38% visited a website after receiving relevant direct mail.
  • 71% of Gen X survey respondents feel direct mail is more personal than digital communication.
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Direct mail pieces get in front of the consumer with less competition than email, often leading to higher open and action rates.

Print mail offers the opportunity to reach more than one potential customer at a time as it is often shared throughout the household.

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Measuring ROI on print materials has become easier in recent years. To measure the impact of direct mail on your business's bottom line, you just need the right tools. BlueCrest's variable data printing and tracking can help you meet your objectives.


What started out as something we were going to purchase just to help what we already had turned out to be one of the best things we’ve ever done.

Jill Peden
Business Development Manager, L&D

After just two months with the Epic inserter, we love it, we absolutely love it.

Diane Fischer
President, L&D

We can now easily accommodate the various formats with very easy changeover. We went from taking half a day for each changeover to just 20 minutes to reset the Epic.

Diane Fischer
President, L&D

BlueCrest solutions are custom.

All BlueCrest solutions are customized to the needs of each company. Let us set you up with the right equipment, software, and services to ensure maximum efficiency and cost savings for your business's direct mail communication needs.


Seeing is Believing

BlueCrest solutions are designed to save your business time and money. But don't take our word for it. We offer live demonstrations of all our equipment and software.

  • Operation: See how the systems run from start to finish and how easy they are to operate.
  • Features: Learn about innovative features that are designed to give you strong operational performance and ROI.
  • Maintenance: Our solutions are designed for uptime and ease of maintenance. You’ll see key features including onboard diagnostics that make it possible.


BlueCrest live demonstrations for transactional mail solutions
BlueCrest is always pleased to provide live demonstrations of our direct mail communications solutions.