When GDPR went into effect last year, it was a wake-up call for the rest of the world. International businesses with footprints in Europe must adhere to strict data privacy guidelines or risk facing massive financial penalties. As the world becomes more globalized, businesses have had to quickly adapt to different sets of rules across multiple countries.

The postal system is one of the clearest examples of this. The post must comply with different regulations and mailing symbologies based on wherever a mailpiece may be coming or going. Failing to comply with a country’s mailing guidelines – whether it’s address formats or barcode types (e.g. Mailmark in the UK vs. Intelligent Mail barcodes in the U.S.) – will, at the very least, result in an undeliverable mailpiece and an unsatisfied customer.

All the more reason the post needs automated solutions that can accommodate multiple regulatory schemes, comply with different security protocols, and accurately decode a vast array of available mailpiece symbologies.

Automation: A five-pillar approach to covering all your bases

An automated postal operation should include the following capabilities:

  • Multiple applications incorporated within a single software engine
  • Multi-interface compatibilities with ERP and CEN systems
  • Data modules that enable address, bar code and mail item symbology decoding
  • Automated data management tools
  • Security and control modules that encrypt data for privacy and GDPR compliance


That last one is particularly important. Between election-related data breaches in the U.S, and misused or exposed personal data in the EU, which ultimately led to GDPR, adhering to customer data privacy is of paramount importance for modern postal systems. Failing to do so not only risks brand reputational damage, it exposes you to serious financial and legal penalties.

Identifying the gaps

Many postal operators don’t know what they don’t know about how to better optimize their equipment. If it’s already working well enough as is, it can be tempting to think that’s all you need to continue running postal production jobs.

All the more reason postal operators benefit from working with an end-to-end printing, inserting and sorting solution partner that can absorb their business needs and pain points, identify the gaps between those needs and current postal capabilities, and help implement solutions to bridge those gaps. Those solutions should automate production, reinforce security controls and modernize data management and decoding to allow for compatibility across all international postal requirements and regulations. A trusted partner like BlueCrest can help identify where these gaps exist.

Our SortEngine 360 software embodies all five postal automation pillars, and provides compliance with the vast array of postal regulations around the world – including China Mail. The entire BlueCrest sorter portfolio, from letter to parcel sorters with processing speeds up to 50,000 mail pieces per hour, comes equipped with this industry-leading software suite.

BlueCrest’s recommended solutions for postal operators are based on a series of one-to-one interactive workshops where we hear directly from you on your needs and business goals. Based on this feedback, we can provide the solutions that work best for your business.

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